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@@ -30,13 +30,12 @@ document.write( '<link rel="stylesheet" href="css/print/' + ( window.location.se
<!--<p>state the problem that needs to be solved</p>-->
<p>Offer critical information to medical professionals. <small>(medications, past health issues, allergies)</small></p>
<!--<p>problem/opportunity aligns to which trend(s)</p>-->
- <p>Healthcare will need to adapt to the influx of baby boomers.</p>
</section>
<section>
<!--<h1>Customer Segments</h1>-->
<h1>Families of aging boomer population</h1>
<!--<p>Customer description</p>-->
- <p>Children/caregivers of aging population need better access to critical health information.</p>
+ <p>Caregivers of aging population need better access to critical health information.</p>
<!--<p>estimate size of market opportunity in $'s</p>-->
<blockquote>Almost all people aged 45 to 64 in 2011 were baby boomers. </blockquote> <small>- Statistics Canada</small>
</section>
@@ -44,7 +43,7 @@ document.write( '<link rel="stylesheet" href="css/print/' + ( window.location.se
<h1>Solution</h1>
<!--<p>what are the top 3 features?</p>-->
<ol>
- <li>Collect volunteered health information. <small>(medication, past health issues, allergies)</small></li>
+ <li>Collect critical volunteered health information. <small>(medication, past health issues, allergies)</small></li>
<li>Provide fast access to medical information.</li>
<li>Provide education to new care givers.</li>
</ol>
@@ -85,12 +84,14 @@ document.write( '<link rel="stylesheet" href="css/print/' + ( window.location.se
<h1>Be prepared at the emergency room</h1>
<!--<p>revenue</p>-->
<!--<p>Offer free access to the web application and charge for mobile applications.</p>-->
- <p>Approximately 5.1M Canadians (65+) in 2012.</p>
- <p>Approximately 40M Americans (65+) in 2010.</p>
+ <p>5.1M Canadians (65+) in 2012.</p>
+ <p>40M Americans (65+) in 2010.</p>
<!--<p>learnings we can leverage (technology, process, contact lists, data, etc.)</p>-->
<!--<p>buzz (likes, follows, tweets, unsolicited approaches by clients and wannabe employees)</p>-->
<p>Potential partnerships with primary care networks.</p>
- <p>The digital revolution has yet to penetrate health care.</p>
+ <p>Subscription model.</p>
+ <p>Free web platform. Charge for mobile experience.</p>
+ <!--<p>The digital revolution has yet to penetrate health care.</p>-->
</section>
<section>
<h1>Sources</h1>