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<title>Medical Passport</title>
<meta name="description" content="my 10 in tenish">
<meta name="author" content="mo khan">
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<section>
<!--<h1>Problem to solve</h1>-->
<h1>Medical Passport</h1>
<h2>Be prepared for medical emergencies</h2>
<!--<p>state the problem that needs to be solved</p>-->
<p>Offer critical information to medical professionals. <small>(medications, past health issues, allergies)</small></p>
<!--<p>problem/opportunity aligns to which trend(s)</p>-->
</section>
<section>
<!--<h1>Customer Segments</h1>-->
<h1>Families of aging boomer population</h1>
<!--<p>Customer description</p>-->
<p>Caregivers of aging population need better access to critical health information.</p>
<!--<p>estimate size of market opportunity in $'s</p>-->
<blockquote>Almost all people aged 45 to 64 in 2011 were baby boomers. </blockquote> <small>- Statistics Canada</small>
</section>
<section>
<h1>Solution</h1>
<!--<p>what are the top 3 features?</p>-->
<ol>
<li>Collect critical volunteered health information. <small>(medication, past health issues, allergies)</small></li>
<li>Provide fast access to medical information.</li>
<li>Provide education to new care givers.</li>
</ol>
<!--<p>what is the unique value proposition?</p>-->
<blockquote>Build family medical history (collaboratively).</blockquote>
</section>
<section>
<h1>competition</h1>
<!--<p>competition price summary</p>-->
<!--<p>competitor annual revenue</p>-->
<!--<p>your advantage vs competition</p>-->
<table>
<tr> <td>Competitor</td> <td>Price</td> <td>Our Advantage</td> </tr>
<tr>
<td><a href="http://secure.motherknows.com/">MotherKnows</a></td>
<td><a href="http://secure.motherknows.com/pricing">$9.95 USD/mo per child</a></td>
<td>Different focus.</td>
</tr>
<tr>
<td><a href="http://www.mymedicalapp.com/">My Medical App</a></td>
<td>Free</td>
<td>Available on iOS and Mac. Lacks collaboration.</td>
</tr>
<tr>
<td><a href="http://www.capzule.com/">Capzule</a></td>
<td>Free</td>
<td>Lacks collaboration. Data stored only on device. iOS only.</td>
</tr>
<tr>
<td><a href="https://www.healthvault.com/ca/en">Microsoft Health Vault</a></td>
<td>Sponsored advertising.</td>
<td>Not available in Canada.</td>
</tr>
</table>
</section>
<section>
<!--<h1>result statement</h1>-->
<h1>Be prepared at the emergency room</h1>
<!--<p>revenue</p>-->
<!--<p>Offer free access to the web application and charge for mobile applications.</p>-->
<p>5.1M Canadians (65+) in 2012.</p>
<p>40M Americans (65+) in 2010.</p>
<!--<p>learnings we can leverage (technology, process, contact lists, data, etc.)</p>-->
<!--<p>buzz (likes, follows, tweets, unsolicited approaches by clients and wannabe employees)</p>-->
<p>Potential partnerships with primary care networks.</p>
<p>Subscription model.</p>
<p>Free web platform. Charge for mobile experience.</p>
<!--<p>The digital revolution has yet to penetrate health care.</p>-->
</section>
<section>
<h1>Sources</h1>
<ol>
<li><a href="http://www.statcan.gc.ca/tables-tableaux/sum-som/l01/cst01/demo10a-eng.htm">Population by sex and age group - Statistics Canada</a></li>
<li><a href="http://www.census.gov/prod/cen2010/briefs/c2010br-03.pdf">Population by Sex and Selected Age Groups: 2000 and 2010 - United States Census Bureau</a></li>
<li><a href="http://www.cmha.ca/mental_health/you-and-your-aging-parents/">You and Your Aging Parents</a></li>
<li><a href="http://www.ustream.tv/recorded/14934235">MotherKnows Startup Battlefield Presentation</a></li>
<li><a href="http://www.crunchbase.com/company/motherknows">MotherKnows CrunchBase Profile</a></li>
<li><a href="http://www.google.com/intl/en_us/health/about/">Google Health</a></li>
<li><a href="http://www.ft.com/cms/s/2/6e10b422-f58d-11df-99d6-00144feab49a.html">Microsoft drops US Health Vault profit plans</a></li>
</ol>
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