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+## Availability bias
+
+occurs when the most readily information is used rather than what is most representative.
+
+* solution: Consult with others different than you or more representative of your intended audience.
+
+## Confirmation bias
+
+is the tendency to utilize information in a way that
+
+supports the existing viewpoint, but ignores information that could dispute or discredit.
+
+* solution: Look for information that may challenge your views or ideas and invite the
+  team to do the same.
+* when you hear an opinion or suggestion that is different from your own show
+  gratitude. Get curious and invite the team to learn together.
+* Conflicting ideas fuel creativity.
+
+## Conformity bias
+
+Refers to how humans take cues for proper behaviour or acceptable ways of being
+from others, rather than exercising independent judgement.
+
+* Group think: when the team prefers consensus rather than conflict.
+  * so members will agree with one another to maintain harmonious environment
+  * team members may also pick up ways of being
+    * physical mannerisms or patterns of speech among other things to adapt to
+      meet the explicit and implicit group norms.
+* solution: Champion new ideas
+* encourage the group to use brainstorming techniques that allow suggestions
+  to be documented before the team has the ability to talk and influence one
+  another.
+
+## Commitment bias
+
+Occurs when groups or individuals continue down a course of action or decision
+with increasingly negative feedback or outcomes without altering their course.
+
+* our brains are trained to simplify information
+* limits our ability to innovate
+* solution: build a project and change management practices that integrate
+  feedback throughout the lifespan of the project
+* be explicit about what the goals are
+* what are the measures for success
+* layout accountability indicators
+
+## Tips
+
+* lean into gratitude, curiousity, and learning
+* welcome divergent ways of thinking and being
+* set clear objectives, measureable goals, and plan for feedback throughout the process with accountability indicators
+
+## Detecting Bias
+
+Imagine if that person was a different gender or a different race. Would we be
+equally concerned i nthat moment?
+
+Studies show minority employees are 3X more likely to leave an organization than
+non-diverse employees.
+
+The benefits of diversity must show up in the work for it to be effective.