Offer critical information to medical professionals. (medications, past health issues, allergies)
Healthcare will need to adapt to the influx of baby boomers.
Children/caregivers of aging population need better access to critical health information.
Almost all people aged 45 to 64 in 2011 were baby boomers.- Statistics Canada
Build family medical history (collaboratively).
| Competitor | Price | Our Advantage |
| MotherKnows | $9.95 USD/mo per child | Different focus. |
| My Medical App | Free | Available on iOS and Mac. Lacks collaboration. |
| Capzule | Free | Lacks collaboration. Data stored only on device. iOS only. |
| Microsoft Health Vault | Sponsored advertising. | Not available in Canada. |
Approximately 5.1M Canadians (65+) in 2012
Approximately 40M Americans (65+) in 2010
Potential partnerships with primary care networks.
The digital revolution has yet to penetrate health care.