Medical Passport

Be prepared for medical emergencies

Offer critical information to medical professionals. (medications, past health issues, allergies)

Healthcare will need to adapt to the influx of baby boomers.

Families of aging boomer population

Children/caregivers of aging population need better access to critical health information.

Almost all people aged 45 to 64 in 2011 were baby boomers.
- Statistics Canada

Solution

  1. Collect volunteered health information. (medication, past health issues, allergies)
  2. Provide fast access to medical information.
  3. Educational and engaging.
Build family medical history (collaboratively).

competition

Competitor Price Our Advantage
MotherKnows $9.95 USD/mo per child Different focus.
capzule Free Lacks collaboration.
My Medical App Free Available on iOS and Mac. Lacks collaboration.
Microsoft Health Vault Sponsored advertising. Not available in Canada.

result statement

revenue

learnings we can leverage (technology, process, contact lists, data, etc.)

buzz (likes, follows, tweets, unsolicited approaches by clients and wannabe employees)

digital revolution has yet to penetrate health care.