Medical Passport

Be prepared for medical emergencies

Offer critical information to medical professionals. (medications, past health issues, allergies)

Families of aging boomer population

Caregivers of aging population need better access to critical health information.

Almost all people aged 45 to 64 in 2011 were baby boomers.
- Statistics Canada

Solution

  1. Collect critical volunteered health information. (medication, past health issues, allergies)
  2. Provide fast access to medical information.
  3. Provide education to new care givers.
Build family medical history (collaboratively).

competition

Competitor Price Our Advantage
MotherKnows $9.95 USD/mo per child Different focus.
My Medical App Free Available on iOS and Mac. Lacks collaboration.
Capzule Free Lacks collaboration. Data stored only on device. iOS only.
Microsoft Health Vault Sponsored advertising. Not available in Canada.

Be prepared at the emergency room

5.1M Canadians (65+) in 2012.

40M Americans (65+) in 2010.

Potential partnerships with primary care networks.

Subscription model.

Free web platform. Charge for mobile experience.

Sources

  1. Population by sex and age group - Statistics Canada
  2. Population by Sex and Selected Age Groups: 2000 and 2010 - United States Census Bureau
  3. You and Your Aging Parents
  4. MotherKnows Startup Battlefield Presentation
  5. MotherKnows CrunchBase Profile
  6. Google Health
  7. Microsoft drops US Health Vault profit plans